Eldorado Tire

Eldorado Introduces All New Maximum All Terrain Tire for SUV’s and Pickups

Eldorado continues its expansion into the Light Truck (LT) and SUV tire market with the addition of the NEW Eldorado ZTR Sport XL Maximum All Terrain line. The Eldorado ZTR Sport XL has been specially designed to offer the optimum combination of rugged off road performance and a smooth, quiet highway ride.

The ZTR SPORT XL further enhances Eldorado’s commitment to the growing the All Terrain segment and provides both tire dealers and consumers a high quality, high value alternative to OE brand products traditionally sold at premium price levels. The LTR MAX further enhances Cordovan’s commitment to the growing the All Terrain segment and provides both tire dealers and consumers a high quality, high value alternative to OE brand products traditionally sold at premium price levels.

“We set out to deliver an affordable and high quality ‘go anywhere’ tire for those consumers who want the capability to work and play hard, on and off the road” said Jon Vance, TBC Wholesale Director of Marketing, “This tire delivers that capability and performance, all packaged in a great looking aggressive design that truly says ‘All Terrain,’ but performs exceptionally well on the highway.”

The new design incorporates upgraded all terrain performance elements such as beveled and notched tread elements, alternating shoulder lug patterns and an optimized tread footprint for enhanced surface grip and handling in all season weather conditions, while a computer harmonized tread pitch sequence reduces road noise and delivers maximum ride comfort.

The new line features 44 metric and LT sizes in 15”-20” rim diameters, providing comprehensive fitment coverage for a broad range of popular SUV and light trucks. In addition, the line is backed with a 50,000 mile Treadwear Warranty for all sizes, including LT sizes.

Eldorado adds HIFLY Passenger and SUV/LT lines to program

TBC Wholesale Group (TBC) continues to expand its product offering to retailers in the US and Canadian markets with the addition of the HIFLY line of economy passenger and SUV/LT tires. The HIFLY program, exclusively marketed by TBC, currently features two all-season passenger performance lines. It will introduce all-terrain and all-season SUV/LT lines in the first quarter of 2013.

“The addition of the HIFLY program to TBC Wholesales’ portfolio provides dealers with a competitive selection of high quality products that cover key market segments and appeal to fiscally conscious consumers,” said Jon Vance, Director of Product Marketing of TBC.

The HIFLY consumer program will initially be offered in four lines:

Currently Available

• The HIFLY HF201 All Season Performance line featuring 29 popular T, H & V rated sizes in 14”-16”
• The HIFLY HF805 All Season UHP line featuring 14 W-rated sizes in 17”-20”
• The HIFLY VIGOROUS AT601 All-Terrain line - nine LT sizes from 15”-17”
• The HIFLY VIGOROUS HT601 Highway All-Season - 18 Metric and LT sizes in 15”17”

8 New sizes added to Velozza STX High Performance SUV line

Consumers in the market for performance SUV or Light Truck (LT) tires will soon have more to chose from with the addition of eight new sizes to TBC Wholesale’s popular Velozza STX All Season UHP line.

The new large diameter sizes will cover popular W and V-rated 20” to 26” plus size fitments as well as the large volume OE fitment for size 275/55R20. The Velozza STX features an attractive all-season tread pattern, extra load carrying capacity and a wheel flange guard to protect rims from scuffing and damage.

“The ever growing popularity of the performance SUV/LT tire market is one more opportunity for dealers to meet the needs of their customers,” said Jon Vance, Director of Consumer Product Marketing for TBC Wholesale. “At TBC, we continually research the market and update our lines to provide exceptional value, engineering and performance to dealers and motorists alike.” The Velozza program [STX and ZXV lines] now has 40 sizes to cover the SUV/LT and passenger vehicles with 16” through 26” fitments

Velozza STX new size list:

275/55R20 V
285/50R20 V
235/30ZR22
245/30ZR22
255/30ZR22
305/35R24 V
295/30ZR26
305/30ZR2

TBC Wholesale adds 13 sizes and new Mileage Warranty to Doral SDL-A All Season Performance lines

TBC Wholesale announces the addition of thirteen NEW popular sizes and a NEW 45,000 Mile Limited Treadwear Warranty to the Doral SDL-A line of High Quality, Performance Engineered tires! These additions further enhance the High Value proposition of this great line, designed and engineered in Japan and manufactured by Sumitomo Rubber Industries. TBC Wholesale is the exclusive marketer and distributor of this line in North America.

The new sizes cover a variety of popular late-model performance sedan & crossover fitments and brings the line to 41 total sizes in S,T,H & V speed ratings, giving the Doral SDL-A superior size coverage in the fast growing all season value performance segment.

“These size and warranty enhancements are in recognition of the outstanding performance and value that the Doral SDL-A line offers both tire dealers and consumers” said Jon Vance, Director of Consumer Product Marketing for TBC Wholesale, “These great lines combine Sumitomo Rubber technology, quality and long lasting performance with a value price that dealers can market with confidence and drivers can ride on with the peace of mind that comes with making a smart decision. And it’s all backed with the service and commitment of TBC Wholesale”.